Gateridge Motors

Gateridge Motors

Brand Design

A brand design concept for a high end luxury, exotic and supercar dealership in London. The company’s branding needed to balance conveying a strong sense of classic luxury, whilst also displaying a fun element to avoid alienating the adventurous types of people who tend to be interested in supercars.

Logo: This balance was achieved through the use of a classic serif font for the logo, paired with simple, sleek iconography of a speedometer. Using black and white as the main colours with an electric blue as the accent colour creates the right amount of contrast for the logo to be eye-catching whilst still highly professional.

Landing page: The black/white/blue colour scheme was utilised for the landing page design in order to maintain consistency. The aim was to keep the landing page design simple, yet impactful. This was achieved through combining serif and cursive fonts for the header text, adding background texture and creating depth with shadow effects. I sourced appropriate images of cars and edited them from their backgrounds as needed, arranging them into a strong layout that teases the dealership’s range of options. To emphasise a sense of luxury and tie the design together, I created gold-effect icons and badge assets to present additional important information.

Business cards: The design was heavily influenced by key accents used in the landing page, creating a strong sense of cohesion between the company’s print and digital presence.